MOROCCO’S HABANOS SA LAUNCHES NEW CIGAR EXPORT PROGRAM TO UNITED STATES; SEEKS DISTRIBUTORS




Casablanca, Casablanca-Settat, Kingdom of Morocco – May 7, 2019 – Habanos SA, a 100% Moroccan company and the Kingdom of Morocco’s leading manufacturer, distributor, and exporter of premium cigars made from 100% finest Moroccan tobacco, today announced that it is seeking to expand to the United States marketplace and currently looking to negotiate with distributors to assist them in this mission.

Cigars, once immensely popular in the United States, have been enjoying a renaissance in recent years. Much of this resurgence is linked to a younger generation of Americans exploring the market, inspired by the trend for celebrities opening cigar lounges across the nation.


“Cigars have always been a part of American life, and today’s consumers aren’t just looking for the classic cigar – they’re also looking to discover what the rest of the world has to offer – and that’s where our 100% premium cigars, made from a blend of 100% Moroccan tobaccos come in,” said Moulay Omar Zahraoui, CEO of Habanos SA speaking from his Casablanca office.


“There is a strong marketplace in the United States for cigars today, with some $9.3 billion spent annually; this amount is increasing by 2.1% each year. At Habanos SA, we believe that this growing demand means that there is high consumer interest in trying new, premium flavors from the Kingdom of Morocco. In particular, from people looking to create a Casablanca mood and feel with their next cigar.”

As the first Moroccan cigar lounge dedicated to the export of its domestic cigarettes, the company believes it offers a unique selling point that no other brand can: a heady throwback to the Casablanca’s past as immortalized in the world-famous 1942 romantic drama wartime movie, Casablanca, starring Humphrey Bogart and Ingrid Bergman.


The rich and full flavor of the company’s cigars, combined with their distinct aroma, can’t help but transport cigar aficionados back to smoky bars and the tense, whiskey-fueled intrigue of the movie, adding a new dimension of flavor to the fine mix.

In addition to its fine Moroccan blends, the company also offers products which leverage Latin American leaves, taken from various countries to create a unique special blend with a rich and full flavor. The company’s capital and manufacture is 100% Moroccan, making it Africa’s first true cigar factory.


The company also offers a distinct line of premium cigarettes and shisha mixes, providing its distribution partners with a range of premium products to suit every taste and budget. For those seeking an all-in-one export solution for tobacco-related products from the Kingdom of Morocco, Habanos SA is a leading export company.